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Módulo 1: Introdução

Boas Vindas e Introdução
Conceitos Básicos
HTML Básico
Ferramentas de Web Report e o que é Web Analytics

Módulo 2: Introdução ao Google Analytics

História e evolução do Google Analytics
Conta, Propriedade e Vista. A estrutura do Google Analytics
Métricas, dimensões e a polêmica taxa de rejeição
Criação de Conta no Google Analytics
Introdução ao Google Tag Manager (GTM)
Evento, Conversão, Meta e Transação
Teste de Conhecimentos

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